Kawasaki are looking to invest big in India. The Japanese bike-maker is planning to launch a slew of low-capacity motorcycles here. This will definitely help in increasing sales numbers and cement Kawasaki’s position in India.
However, Kawasaki are also looking to make India their export-hub for global markets, as per reports. This means locally manufactured Kawasaki’s will be imported to markets in Africa and Latin America. Coming back to India, Kawasaki will follow measures like ramping up production and localising components.
Dealerships across the country are said to be increased in the coming years, with various affordable products being lined up. Currently, we can see bikes being imported here via the CBU (Completely Built Units) or in the CKD (Completely Knocked Down) kits. At present, Kawasaki are busy in setting up their own infrastructure to locally assemble products.
Kawasaki recently launched the locally assembled Ninja 300 here, which has received a positive response from auto experts, market insiders and customers alike. The entry level offerings from the company will include the Z250, Ninja 250, Ninja 300, Versys X300 and the Ninja 400. We can expect this list to grow given Kawasaki’s plans of launching more affordable products in the future.
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Source: Nikkei Asian Review