South Korea’s largest automaker, Hyundai Motor Company on 24th October held an ‘All-New Genesis Media Preview’ for the Korean media at Hyundai Motor Group’s R&D Center and officially unveiled the first image renderings of the car. The purpose of the pre-launch media event was to promote its domestic launch scheduled later this year. Staging its world-premiere in Korea, the all-new Genesis will debut in major markets next year.
“Launched in 2008, Hyundai’s first premium rear-wheel drive sedan Genesis surprised the industry with its outstanding product competitiveness,” said Moon Sik Kwon, head of Hyundai Motor Group’s R&D Center, in his welcome remarks. “The evolved all-new Genesis is the product of Hyundai’s best resources and capabilities and we strongly believe it will be a game-changer in the market.”
With a total investment of 500 billion KRW, the project began with the aim of developing a world-class premium rear-wheel drive sedan, and it took four years to develop the current model.
Its main strengths are: Premium and distinctive design, best-in-class chassis system, premium European brands’ level of driving and R&H performance, cutting-edge safety and convenience features.
With emotional touches included in every detail, conveying Hyundai’s brand identity ‘Modern Premium,’ the all-new Genesis has secured best-in-class basic product competitiveness through numerous tests carried out in various locations worldwide, including the famed Nürburgring in Germany.