Hyundai India’s campaign to clear myths owning an EV, before Kona EV launch

Hyundai Motor India launched its Campaign ‘Do You Know?’ to clear the myths and doubts customers have about EVs and to spread the facts and advantages of owning an Electric Vehicle. Hyundai would be releasing 8 ‘EV Facts Sharing’ videos starting today on its social media platforms ahead of the launch of India’s First Fully Electric SUV – KONA Electric in India. KONA Electric is a globally acclaimed electric SUV which has proved its mettle in the sphere of clean mobility.


Speaking at the launch of the campaign, Mr Puneet Anand, Senior GM & Group Head – Marketing, Hyundai Motor India Ltd. said –Hyundai KONA Electric is The NEW NORMAL. We have always been a Brand with a Cause and Customer Centric organization striving to excel with Innovative Mobility Solutions by exploring newer avenues and possibilities. With KONA Electric, Hyundai will give a New Dimension to Indian Automobile Industry Embarking An Era of Cleaner, Greener and Sustainable Mobility. There have been numerous myths and ambiguities about electric vehicles and their ownership among Indian customers – the campaign ‘Do You Know?’ is an effort to dispel the myths and share the facts about EVs among customers.

The campaign would be covering the major customer concerns and anxieties about owning an electric vehicle like:

  • Fast Charging
  • Powerful Performance
  • Convenient Charging
  • Long Battery Life
  • Low Running Cost
  • High Safety Standards
  • Premium Looks and Features
  • Long Driving Range

The link to the first ‘Do You Know’ campaign video:

To read more on Hyundai IndiaClick here


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