Hyundai Motor India has achieved yet another milestone for the Elite i20. Marking the World Premier of the 2nd Generation of i20 in India on August 11, 2014, the car has received highest ever bookings of 56,000 units within 4 months of its launch. The success of Elite i20 has further strengthened Hyundai’s position as a premium car manufacturer in India across segments. Since the latest successful launches of Grand, Xcent, Santa Fe and Elite i20, Hyundai established leadership in its segments becoming India’s most loved brand under its modern-premium brand direction.
The Elite i20 has a strong fan following gaining positive momentum in the market as India’s Elite companion. Within the second month of its launch, the Elite i20 has forayed into the list of top 10 most selling brands in India receiving overwhelming appreciation and response. The Elite i20 comes with great combination of power, performance, mileage, comfort, driving pleasure and un-paralleled value proposition. Hyundai’s signature design language, the Fluidic Sculpture 2.0 has captured the attention of customers and has created a new design benchmark in the segment, setting a trend of future cars that Hyundai is making for global markets.
On achieving this milestone, Mr. Rakesh Srivastava, Sr. VP, Sales & Marketing, said –
“We are overwhelmed by 56,000 customer bookings on strong appreciation and acceptance of the new Elite i20 making it a huge success. The demand of Elite i20 has doubled and in November we sold 10,500 units. We are working towards increasing its production for faster deliveries to offer a delightful experience to customers. The Elite i20 has seen heightened response across the country for petrol and diesel variants creating new Elite customers for future. Hyundai reaffirms its commitment to the customer and will continue to bring world-class products.”
Hyundai has innovatively developed 360 degree marketing campaigns for the Elite i20 through simple, caring and creative way and received noteworthy recognition for the same. The Elite i20 marketing campaign “Uncompromise” has resonated with customers and media alike thereby, developing a “Super Performer” brand making it “A car beyond Hatchback”. Hyundai engages with the customers on-ground through interactive marketing activations and makes the product available through its strong nationwide network of 405 dealers and over 1000 service points providing best-in-industry sales and service support to its customers. Hyundai has actively engaged with customers on social media platforms with innovative interactive campaigns with the Elite i20 becoming the most talked about brand in the industry.
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