The Hindustan Ambassador is car that is more than 5 decades old, 55 years to be exact. It probably is the only car in the world to be produced for such a long time with almost no changes or very little changes being made to it. It still comes with the same chassis, the same architecture, the same stone age electronics etc. as a result of not moving with the times, the sales of the Hindustan Motors Ambassador had dropped to a nought. We’re not kidding you; Hindustan Motors sold ZERO units of the Ambassador last month. Hindustan Motors is now a sick industry, and needs to do something. FAST!
In order to start drawing customers again, Hindustan motors will launch a compact sedan version of the Ambassador at the Auto Expo in February-2014. Since compact sedans i.e. sedans measuring less than 4 meters attract lesser taxes than other cars, the compact sedans are cheaper which gives some hope to Hindustan Motors, because, if the Ambassador becomes cheaper, it might attract more customers. But to get the tax benefits of a compact sedan, HM also needs to get an engine with capacity less than 1.5-litre and which can meet emission regulations but they only have a 1.5-litre diesel engine which produces a dismal 49PS and 112NM.
So, HM needed a supplier to supply engines for the new Ambassador compact sedan and sources say that HM got in touch with Fiat to provide the engine for the new compact sedan and Fiat has agreed. So, from the next-year, we can expect a compact Ambassador with the famous 1.3-litre MultiJet turbo diesel from Fiat, putting out 75PS and 190NM of torque engine under the hood. This car would be positioned against modern medium cost hatchbacks and would be produced at its Uttarapura plant near Kolkata.
Source – Economic Times