Hero MotoCorp Ltd. (HMCL) in an official press conference in New Delhi India on 22nd February 2012 announced its partnership with Erik Buell Racing (EBR) a US based company specialising in design and manufacture of superbikes. As part of this partnership, HMCL will receive technology and designing support to develop its future models.
Hero MotoCorp is developing a concept hybrid scooter called ‘Leap’, showcased at the recently-concluded Auto Expo, in collaboration with EBR and will enter the racing arena by sponsoring two teams: Team Hero and AMSOILHero at the AMA Pro Racing National Guard Superbikes Championship.
Mr. Erik F. Buell, Chairman and CTO of EBR, said “EBR is delighted to partner with a company as iconic as Hero MotoCorp. Both HMCL and EBR share the common commitment to manufacturing world-class two-wheelers with technology of the future.”