GM India scheduled to launch Enjoy MPV by end-2012

Chevrolet Enjoy MPV - FrontView

GM India unveiled its MPV ‘Enjoy’ at the 11th Auto Expo held at New Delhi. Now the company has confirmed that the Enjoy MPV is scheduled to launch in India by end of this year. As per the Managing Director and President of General Motors India, Mr. Lowell C. Paddock, Chevrolet Enjoy will be the first car from their collaboration with SAIC (Shanghai Automotive Industry Corporation) China. Mr. Paddock revealed this information at the launch of its new Chevrolet Tavera BS IV variant.

The new Chevrolet Enjoy is expected to be manufactured at the Halol facility in Gujarat and will be powered by 1.4-litre petrol engine and a new GM diesel engine. General Motors is working on developing new diesel engines for emerging markets at the Talegaon plant, and these will power Sail hatchback and sedan twins, along with the Enjoy in India. After the Sail hatchback, this will be the second GM product to be launched in India under their association with SAIC.

General Motors has lined up slew of new launches for this year in their bid to increase their market share in India. The company eyes at 8 to 10 per cent growth in the Indian market and has already launched Tavera Neo 3 BSIV earlier this month. The Chevrolet Sail hatchback will be launched by July this year, followed by the MPV Enjoy in December.GM will also launch the Sail sedan and Capitva facelift soon.

Chevrolet Enjoy MPV - RearView

Furthermore, GM India is planning to step into the LCV or light commercial vehicle segment. But, presently the company is focusing on scaling up the sales volumes. The sluggish market condition is expected to be improved in the second half of this year. Adding more burden to the car makers is the hiked interest rates and sky-rocketing fuel prices. Hopefully all this will be back to normal in the second half of the year, which will make it beneficial for General Motors India and other car makers as well.


Also see – Chevrolet new MPV christened as ‘Enjoy’