Ford opens multi-brand used car outlets in India


Ford India had introduced Ford Assured in Pune, New Delhi, Chennai, Bangalore, Ludhiana, Coimbatore, and Baroda but that never really took off. Ford Assured is an initiative partnered with dealers to facilitate pre-owned cars businesses. With the Ford Ikon having enjoyed a merry run in the country and now being out of production, Ford Assured can be a vital tool in channelizing buyers and sellers.

The reason of the initial failure for Ford Assured can be attributed to the lack of an established used car market is India which was largely fragmented because the Indian auto market quite simply didn’t have that many cars. Ford Assured can now be effectively used to bring back older Ford Ikon’s to be replaced by newer cars like the Fusion, or Fiesta. Car owners can exchange their pre-owned vehicles and take advantage of the Blue Oval innovative loyalty incentives. Ford Assured outlets have tied up with major banks to offer easy finance options to customers when purchasing their pre-owned cars.

Ford Assured financed used car purchases would ensure the car is less that 4 years old, having traversed less than 50,000kms, and backed by all necessary RTO documents, and paperwork. The car will not have been sold more than two times, and deals only warrant used cars within the state for any Ford Assured dealership. All vehicles will undergo a test drive, hoist, and engineering inspection by Ford trained technicians to deem it fit for sale in the used car market. There’ll be a 120 points check, and a 44 points reconditioning involved.

Ford Assured offers the following incentives for customers –

  • A 169-point quality check
  • Cars are reconditioned by Ford trained and experienced technicians
  • Limited warranty of 1-year or upto 20,000 km on all car brands sold
  • Innovative and convenient buying options on purchasing from and selling to Ford Assured


Additionally, Ford Assured offers complete peace of mind to customers with initial two services without labour charges on every vehicle purchased. The customers will have the option to avail of Ford India’s premium 24-hour Roadside Assistance Service (RSA).

Ford Assured outlets would tie-ups with major banks that will provide customers with easy finance options while purchasing their used cars.

Ford India has been expanding its sales and service network nationwide in order to strengthen its service support. The company now has more than 170 sales and service centres across 100 cities in India.