Ford Motor Co. (also known as FoMoCo) is focused on becoming a global automaker and has done quite well in the past couple of years by streamlining its portfolio and offering some global models including the Fiesta and Focus. Ford’s CEO Alan Mulally is keen on keeping a single uniform idea for all of Ford’s markets with fuel-efficiency at the forefront of the company’s focus.
To make that apparent, Ford is now dropping its ‘Drive One’ and ‘Feel the Difference’ tag lines and has adopted ‘Go Further’ as its single global tagline. (See the video below, after the jump)
See the TV Commercial of Ford’s ‘Go Further’ tagline –