Fiat India is not doing too well in the Indian market, even after having some of the best products. To offer some benefit to the customers to walk into the showrooms and book their popular cars, the company has now started the ‘Fiat Upgrade Offer’.
What is Fiat Upgrade Offer? It is a promotional campaign for buyers of Linea and Punto from 1st July to 31st July 2011, will be provided free fuel for 3 months (worth Rs. 13,500/-) in addition to discounts on first year’s insurance and free 50 months road side assistance. In addition to that, by owning a Fiat, you are eligible to win a year’s worth of free fuel. If you get lucky, you’ll never have to visit the pumps again till mid 2012.
Fiat is also organizing car exchange schemes. You can exchange your old car for a Fiat Punto or Linea and get a 20k rupees exchange bonus. Another contest that you automatically register when you book a diesel Punto or Linea is the ‘Diesel at the price of petrol’ contest. Wherein a Grande Punto and Linea buyers will get a chance to own a diesel Linea or Punto at the price of the petrol variant or receive equivalent cash back. If you buy the Linea T-jet, and win, you get Rs. 100,000 off on the ex-showroom price of the car.
“Across the world, diesel technology has evolved and diesel cars are no longer considered inferior to petrol cars. With the rise in petrol prices, diesel cars make for an even more attractive proposition and Fiat has been leading the diesel revolution across the world and even in India. The multitudes of cars which sport Fiat’s multijet engines are a testimony to this fact. With ‘Diesel at the price of Petrol’ we plan to help more car owners have the joy of owning a Fiat diesel,” Mr. Rajeev Kapoor, President and CEO, Fiat India, said.
Also see – Fiat to launch refreshed Punto Evo soon