Chevrolet has reached a big number in mini car sales, surpassing 1 million sales worldwide of the Beat which is known as Spark in foreign markets. This demonstrates the growing acceptance of Chevrolet’s small car line-up attracting more people to the brand around the world.
The Beat was launched in India in late 2009. It continues to be India’s most efficient diesel hatchback with a mileage of 25.44 kmpl. Available in both petrol and diesel engines, it has sold more than 178,000 units in India alone.
Although it’s a small car, the Beat sports steering-mounted audio controls, height adjustable driver’s seat and an all new silver interior theme. The clear goal from the very beginning was to create a revolution in size and design despite the restrictions being a small car.
Today, the Chevrolet Beat is available in 71 markets worldwide, selling the most in South Korea, followed by the United States and Mexico. In the U.S. sales of the Beat are up 10 percent year to date. GM India recently started export of the car from its Talegaon manufacturing facility to Chile in South America. More export markets for the India-made Beat are under presently under consideration.
The Beat, along with the rest of the Chevrolet small car line-up, also attracts the youngest buyers to the brand. This year, sales of Chevrolet small cars have increased more than 9 percent for car buyers under the age of 35.
In 2014, the Beat was the only vehicle in the mini car segment to earn the IIHS Top Safety Pick designation. Lightweight, high-strength steels constitute 60 percent of Beat’s under body and 40 percent of its upper body. It is also used in the roof bow and B-pillars.
Earlier this year, Chevrolet sold its 3 millionth Cruze globally.
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