The automotive industry is very cutting edge and competitive. It is evolving at a very fast rate offering amazing new vehicles to the buying segment across the globe. But you need to take innovative steps to connect with the customers in order to stay ahead of others and thrive.
It has recently come into light that the world renowned and widely popular auto maker Hero Motocorp has now roped in Alia Bhatt as their new brand ambassador. The 21 year old actress will join Priyanka Chopra and Ranbir Kapoor at the Hero Motocorp which is the largest two wheeler manufacturing company, by volume, in the world. Hero made the decision to hire Alia Bhatt as an ambassador with the aim to create a connection with the youth of the nation and establish a bond with younger buying population.
Alia Bhatt has been successful in creating a space for herself in the movie industry in a relatively shorter time span. The actress has create a unique identity for herself in this highly competitive and fast changing industry. She is a young achiever with great potential to go much further ahead. The very youthful and dynamic actress is obviously a good choice to personify the Hero Motocorp’s chief brand values. The celebrated auto manufacturer is quite happy with this new association.
The Bollywood actress will be starting her journey with Hero Motocorp by shooting an advertisement campaign near Manali. This ad campaign is regarding the auto maker’s popular two wheeler Pleasure. This awesome scooter by Honda has been created especially for the women customers. The Hero Pleasure scooter was previously endorsed by another popular actress Priyanka Chopra. Hero also have associations with actor Ranbir Kapoor who is currently endorsing the auto maker’s another scooter Maestro that is targeted for the boys.
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Source – ET Auto