The country’s second largest car manufacturer and the largest passenger car exporter, Hyundai Motor India has marked year 2014 as the “Year of Excellence” in India. Hyundai Motor India has set record sales in 2014 at over 4.10 lakh units driven by growth across segments. Marking the highest market share of 21.6% in the history of 16 years in India makes Hyundai Motor India the fastest growing automobile brand. Hyundai’s strong performance has been propelled by successful product launches like the Grand i10, Xcent, Santa Fe and the most recent, the Elite i20.
Since inception, Hyundai Motor India has been continuously growing and has become the most trusted brand for 3.5 million happy families in the country. Exporting world class products to over 100 countries from the state-of-art Indian manufacturing facility in Chennai, Hyundai has benchmarked international quality standards in India. Hyundai has retained its position of being the largest passenger car exporter since 2004, with a market leadership of 40%. Encouraged by the ‘Make in India’ campaign, Hyundai Motor India believes its ‘Made in India’ Hyundai cars have won customer trust and love not only in India but also in global markets.
Commenting on Hyundai’s successful 2014 year, Mr. BS Seo- MD & CEO, HMIL said –
“2014 has been an excellent year for Hyundai Motor India and it demonstrates the continued confidence that our customers have in Hyundai and our trendsetter products. We surpassed our targets of selling 4 lakh vehicles in the domestic market by adding new products like Xcent, Elite i20 and Santa Fe to our robust product portfolio. All our products have witnessed a stunning success in the respective segments, setting modern style and technology leadership benchmarks. Our network presence is one of our key strengths and reiterates our commitment to the customers. We intend to continue our growth in 2015 and with new products coming next year, we will create the right conditions to reinforce our claim to leadership over the long term.”
1. Global Debuts in India
India plays important role in the market for Hyundai Motor Company, and Hyundai Motor India has been serving Indian customers with high quality products. Marking three successful world premieres, in the past one year for Grand, Xcent and Elite i20, Hyundai has strengthened its commitment to the Indian market offering Modern-Premium world class products. Hyundai Motor India won 2 successive Indian Car of the Year awards in 2013 and 2014 for the Grand i10 and Elitei20 respectively and these awards symbolizes Hyundai’s commitment to Indian customers by offering world class standards of quality products, design and branding.
2. 2014- The year which earmarked 16 years of association with Shah Rukh Khan
Underlining Hyundai’s commitment to delivering greater levels of customer satisfaction, Hyundai has become the most loved and caring automotive brand in India. On completing 16 years of association in 2014 with Shah Rukh Khan, Hyundai Motor India announced Shah Rukh Khan as the brand ambassador for the real family sedan- Xcent. And with the transition from i10 to Xcent, the new association connects the family man Shah Rukh Khan with the attributes of real family sedan Xcent.
3. Hyundai Motor India’s first corporate campaign- Life is Brilliant
Accentuating Hyundai’s caring and emotional connect with the Indian consumer, Hyundai Motor India launched its first ever India centric corporate campaign- “Life is Brilliant” in line with its global campaign titled Live Brilliant. The campaign was designed to deliver the essence of global brand direction Modern Premium.
4. Global Dealership Space Identity – Modern Premium outlook for Hyundai Dealership
2014 has been an exciting year for Hyundai Motor India with world class products launches and an aggressive network expansion. Hyundai’s network presence is one of the company’s key strengths for reaching out to the every customer across country. Under the Global Dealership Space Identity norms, Hyundai Motor India has equipped the new and existing dealerships and sales outlets with world class features that are aimed to take care of all automotive needs of the evolving customers and thus establishing a world class car ownership experience.
5. The Brand Value
Hyundai is one of the fastest growing automotive brands, in terms of both volume and brand value. Hyundai has successfully completed 16 years in India by bringing world-class products to the Indian market and has consolidated its position as a trendsetter brand in India in-line with its brand slogan “New thinking New Possibilities“. In 2014, as per Interbrand Global Survey, Hyundai’s Brand Value had increased by 16% estimated to be around $ 10.4 Billion and at No. 40 across the categories.
6. Life is brilliant with 5 million fans on Facebook
On December 27, 2014- Hyundai achieved the landmark of crossing five million fans on the popular social networking site, Facebook. The official page of Hyundai India was launched in year 2011 to directly engage with Indian customers, has managed to surpass this milestone within 3 years. Hyundai is a young and vibrant brand that strongly focuses on the digital marketing platforms to connect with the Indian youth and engage with customers directly.
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