Ford India couple of days before announced the launch of its 2014 Ford Classic sedan at new, attractive price points starting at Rs. 4.99 lakh at showrooms in Delhi, with an aim to provide an enhanced value proposition to discerning customers. Starting January 22, the entire Ford Classic range will be available between Rs. 4.99 lakh and Rs. 7.59 lakh (ex-showroom, Delhi).
The new pricing for the Ford Classic is reflective of Ford India’s thrust on continuously improving the value proposition of its products through operational efficiencies.
Ford has been bolstering its presence in key volume segments of the Indian market. The company has been working rigorously to make its models even more compelling and the strengthened portfolio has helped Ford India improve efficiencies. The benefits accrued from these efforts have been used to make the joy of owning a Ford Classic available to even more customers across India.
“At Ford India, we are committed to deliver on customer expectations by continuous improvements in the value proposition of our products,” said Vinay Piparsania, executive director of Marketing, Sales and Service at Ford India. “In line with our global brand promise of ‘Go Further’, Ford India has repositioned the Ford Classic by optimizing efficiencies.”
The Ford Classic retains its core Ford DNA of surefooted balance on the road, responsive steering and a compliant suspension. Its reputation as a driver’s car is enhanced by the choice of refined, trusty and proven 1.6-litre Duratec petrol and 1.4-litre TDCi Duratorq diesel engines, which deliver the optimum mix of gripping performance and fuel efficiency.
Ford Classic is a genuine sedan that does not compromise on class, comfort or space and offers a host of class-leading, intelligent features such as fist-in class programmable keyless entry, Bluetooth audio with speed sensing volume control, front fog lamps, rear defogger, turn indicators on ORVMs, drive away locks, ABS, EBD and driver & front passenger airbags among others.
“Ford Classic is a fun to drive, full-sized sedan that is renowned for its spacious cabin and fuel-efficient powertrains. The repositioning will make the Ford Classic an even more compelling offering for customers across India looking to move up to a great sedan.” Vinay Piparsania added.
Ford continues to ‘Go Further’ in delivering more for the Indian consumer.