It seems as if, Audi has understood the mindset of the Indian customer well. From the day Audi entered the Indian market, they have been giving tough competition to their rivals, BMW and Mercedes-Benz and they have won over; Audi is now the highest selling premium car manufacturer in India. Even after their success, they aren’t going to sit quiet. The people at Audi, know that their competitors are looking to get back at them and hence the are going to do whatever it takes to defend themselves and the A3 is the product which will help Audi stay on top.
Audi revealed the A3 sedan, touted to be the ‘Next Big Audi’ at the Auto Expo in Delhi, and when it is launched, the A3 would become the most affordable and inexpensive vehicle in the portfolio of Audi India. Audi is targeting the young entrepreneur or the youth of India on the whole with the A3, and they expect the A3 to strike a chord with the young Indian audience and make many more Indians, fans of the German brand.
The Audi A3 was revealed to the world in April-2013 and is already on-sale in Europe and some other countries as well. It is based on parent company Volkswagen’s MQB platform; the very same platform on which the Volkswagen Jetta as well as the new Skoda Octavia are based. The European version of the A3 comes with a choice of three engine options. The petrol versions use either a 1.4-litre TFSI motor with an output of 140 PS and 250 NM or a 1.8-litre TFSI motor with an output of 180 PS and 250 NM. There is only one diesel engine 2.0-litre TDI with an output of 150 PS and 320 NM. The display model at the Auto Expo was the 1.8 TFSI and in all probability, Audi will make only the 1.8 TFSI and the 2.0 TDI available in India.
We expect the A3 to be priced below Rs. 25 lakhs when launched. This car might as well change the face of premium motoring as we all see it right now 🙂 .
Also see – Audi India gears up for 12th Auto Expo 2014
Image Credit – TheAutomotiveIndia