Vespa scooters would be running again on Indian roads as Italian Auto Company Piaggio, has planned to reintroduce its iconic scooter after more than a decade. The Vespa 125 cc gearless scooter will be the first to roll out and would be available in 35 cities across India after its launch in April 2012.
“The company has already set up a manufacturing facility at Baramati in Maharashtra for the production of the scooter with the initial capacity of 1,50,000 units. We will ramp up the capacity to 3,00,000 units as the demand increases,” Piaggio Vehicles Chairman & Managing Director Ravi Chopra said.
By bringing Vespa to India, Piaggio aims to make a premium segment for its brand. To further spruce up things, Vespa will introduce its Vespa club, an elite group of enthusiasts who own Vespa scooters in India.
While the Vespa brand will have 50 dealerships in India by end-2012, there will also five superbike dealerships by the end of the year. Piaggio might also consider introducing the Moto Guzzi 1200 Norge GT as a CBU in the coming months depending on the response the product gets at the Expo.
Piaggio currently has four two-wheelers available as CBUs at its Pune showroom – the Aprilia RSV4, Tuono, Mana, and Dorsoduro.
Also see – Piaggio All Set To Roll Out Vespa Scooter By March 2012
