Ford India has unveiled the all new Fiesta. No details on the variants and prices are available. The car will offer some features which are first in this segment. Ford will display the car in the showroom where customers can get more information.
Ford is going all guns blazing with the new Fiesta Model. The new Fiesta is available in 2 engine options –
- 1.6 TiVCT Petrol
- 1.6 TDCi Diesel
The Fiesta is also loaded with features such as –
- USB / Aux-in connectivity
- Steering mounted controls
- Sporty interiors and dashboard
- Mobile inspired center console
- Voice activated control system
- Electronic Cruise Control system with controls on the steering
Because the Sedan holds a higher aspirational value in the mindset of the consumer, Ford is unveiling the sedan first in India.
Ford is targeting “Ajai” who is a young, tech-savvy individual who would frequent malls and entertainment centers much like where the new Fiesta has been unveiled.
Sadly, this is not a launch so no prices are disclosed yet. Another odd thing to notice is that this car will be on display in Delhi for the next 3 months, So is it that Ford will officially launch the car after 3 months?
Ford has called the display area as “Fiesta Cafe” where mall goers can experience the new Fiesta in flesh and learn more about the features by flipping through them on a TV screen that responds to the movement of the person’ hand in front.
But if you are from Delhi, then we suggest you head to Select City Walk mall to have a detailed look at the car because the car will be left behind for masses to see.
Also see – 2011 Ford Fiesta Brochure Leaked Before Launch