Ford India launches a new variant of Fiesta priced at Rs. 7.23 lakhs

Ford, Recent Launches - Cars, Whats New ? | By Mohd Asrar | March 14, 2012 at 11:47 pm |

Ford India has announced a huge price cut for the Ford Fiesta by up to Rs 1 lakh and the Fiesta range now begins at Rs 7.23 lakh (ex-showroom Delhi). The company has also eliminated quite a few variants from the Fiesta range and will now keep the only six variants of the Fiesta on sale. The Fiesta petrol will now be available in only in the newly launched Ambiente trim along with Titanium+ (and Automatic variants), while other previous variants have been discarded. Similarly only Style and Titanium+ trims will be available in Fiesta diesel.

Ford Fiesta Petrol Ambiente Features -

Driver Side Airbag
EPAS
ABS
Power Mirrors
Turn Indicators on ORVMs
Driver Seat Height Adjust
Tilt Steering
Guide Me Home Headlamps
Adjustable Rear Headrests

While other variants of the Ford Fiesta will not have any change in features with the Style and Titanium+ variants continuing to offer what they earlier did. The Titanium+ variant of the Fiesta Automatic offers leather seats as an extra over the manual variant. It also has a unique sealed-for-life transmission unit that requires no maintenance for 10 years or 240,000 KMs.

As per the customer feedback, the price of the new Fiesta has been slashed and the sedan is now expected to be more competitive in the C-segment. The petrol manual variant of the Fiesta delivers 16.86 km/l, the diesel delivers 23.5 km/l and while the PowerShift Automatic delivers 16.97 km/l (all figures are ARAI certified). Now Ford can look forward to increase in sales of the Fiesta, which was priced quite optimistically earlier.