Yamaha YZF-R15 has won the coveted India Design Mark (I Mark) awarded by the India Design Council, affiliated with India’s Ministry of Commerce & Industry. The India Design Mark (I Mark) awards program sees support from Japan Institute of Design Promotion, organizers of Japan’s Good Design Award (G Mark), and efforts to make the event just as efficient began back in 2010. Adopting the same high standards as its Japanese equivalent, the submissions and judging for the first edition of the India Design Mark Awards was completed recently and the winners announced.
From a select 71 applicants, 31 were awarded the I Mark. Yamaha YZF-R15 was 1 amongst 3 Japan-based companies to be awarded. Commenting on this achievement, Mr. Hiroyuki Suzuki, CEO & MD, India Yamaha Motor said, “I am very pleased with this recognition that our flagship bike YZF-R15 has received. The bike which was introduced in 2008 has witnessed tremendous fan following and the upgraded version launched in 2011 only added more to an already great performing bike. This award not just realizes our efforts but also motivates us to continue creating more new and innovative products.”
The Indian market where motorcycles are viewed primarily as practical forms of transportation, the YZF-R15 was launched in 2008 under a unique product concept that proposed the “fun of riding” as a new priority of value in a motorcycle. Its subsequent success as the first full-fledged “supersport” model in its displacement class succeeded in boosting Yamaha brand value in the Indian market significantly. In the autumn of 2011 the YZF-R15 underwent a model change that went on to be sportier than its predecessor with its body design based borrowing from the Yamaha supersport YZF-R series models, and is highly regarded for its sporty performance, comfortable ride and ease of use in around-town riding.