Tata Motors new boss Karl Slym is working hard to increase share in the Indian car market. Recently, the company showcased eight refreshed models from its portfolio and also launched ‘Tata Motors Service’ are part of the company’s new HORIZONEXT strategy.
But the company’s main focus is on the Nano, because this car was designed with an approach to become the common man’s car in India but since the launch the company is striving hard to boost sales. In recent times, Tata Motors have come-up with several marketing policies like offering the Nano in exchange with an old two-wheeler and purchasing Nano by swiping their credit card etc… but things din’t work as the company calculated. Also there are plans to sell the Nano using the revolutionary internet world.
Now Tata Motors has aired a new TV Commercial of Tata Nano on YouTube in its full one and a half minute avatar. Tata Nano is singing a new tune, ‘Sound of Awesomeness’, Composed by Dhruv Ghanekar, the song is sung by Gayatri Iyer and has all the elements to become the tune that everyone will be hooked on to. Vibrant and youthful to say the very least, will a Rs 1.5 lakh price tag be good enough to boost sales for Tata Motors.
The new Sound of Awesomeness is already doing rounds on the radio, is also available in four versions that include a 20, 30, 60 and a 90 seconds, which you can download from here. In addition, the tune is creating ripples in the web world with the complete tune available on popular music streaming sites, Dhingana.com and Saavn.com . On social media front, the brand’s Facebook page has come up with an innovative application that allows you to hear, download and share the tune with your friends.
Check out the TV Commercial after the jump.