Tata Motors Thailand will launch the Tata Nano Europa, a premium variant of Tata Nano in Thailand by the end of the year 2011 as a completely built-up (CBU) unit, a senior executive confirmed. The deliveries of Tata Nano in Thailand will start in early 2012. The Nano to be sold in Thailand will be fitted with premium features like electric power steering, ABS, air bags and more comfort features. Which are missing from the low cost car in India. Europa will feature the comfort and safety features as per the local needs of Thailand.
Nanos sold in Thailand are expected to have engines between 600cc and 900cc. In any case, performance and speed will be enhanced from the Indian spec to satisfy local buyers.
The Nano would be in the range of THB 250,000-300,000 (US$ 8,200-9,900), compared to the starting price of THB 375,000 for the Nissan March eco-car.
The Nano will face competition from Honda, Nissan and Mitsubishi. Honda is scheduled to launch the Thai-built Brio eco-car at the Bangkok International Motor Show beginning on March 25th, while Mitsubishi and Suzuki will separately introduce their similar models next year. Toyota is the latecomer in the eco-car race and the timeframe has not yet been fixed. Nissan was the first to market the March in Thailand early last year.
