May, 2011 saw a ‘delightful’ Tata Motors launch. Tata Delight, a customer loyalty programme for commercial vehicle owners was launched. The programme offers facilities for new and existing customers, across Tata Motors dealerships, sales outlets and authorized service stations.
These customers will receive and owners card, using which, they can earn bonus points from Tata as well as from self-referrals and from purchase of new Tata vehicles. The owners of such cards can then redeem these points across Tata dealerships, service stations and sales outlets on new spares, vehicle repairs or servicing.
Other benefits of holding a Tata Delight card include children’s educational scholarships, invitations to movies and special events as well as the chance to win a Tata Nano. These benefits are available to customers only for a price of Rs.100, which excludes insurance and for Rs.500, which includes insurance.
Those customers who enroll for the plan which includes insurance, the driver of the vehicle will receive an insurance policy of three years, which includes Rs.1 lakh accident insurance, Rs.25,000 per annum cover for accident hospitalisation and Rs.1 lakh cover for personal disability.