( Correction – Mahindra XUV500
bookings reach a whopping 6000, according to the reports we said earlier on OCTOBER 4, 2011. Now the company has officially released it has crossed 5,000+ bookings in a mere 6 days and across only 5 cities. The error is regretted)
Recently launched Mahindra XUV500 has put even the biggest carmakers to shame with a record bookings of 5000+ in just 6 days of launch (29th September, 2011). Bookings for the XUV500 had opened across five cities – Mumbai, Pune, Delhi, Bengaluru and Chennai – from October 1st, 2011.
Mahindra dealerships across the country have received more than 35,000 test drive requests, and the past two weeks have seen 8.5 lakh unique visitors to the XUV500 website. The webcast and press conference last week attracted 1.5 lakh viewers ensuring that social media really did work for the company. This apart, about 1.15 lakh entries were received for the XUV500 SUV ‘Guess the Price Contest,’ that was initiated just 10 days prior to launch. The XUV500 cheetah TV ad aired on 5th October in continuity with their teaser advert is now deferred because the company has already witnessed a huge positive consumer reaction.
Mahindra XUV500 SUV was designed in-house at the company’s R&D facility at the Mahindra Research Valley, Chennai. The vehicle has the distinction of being the first Indian monocoque SUV. Powered by a transverse engine from Mahindra, the vehicle exudes global standards of technology, quality, regulations, testing norms, and emissions. Keeping in tandem with the Mahindra RISE philosophy, the XUV500 SUV is bound to break a few more records in quick time.
“It is a delight for us at M&M that the XUV500 has garnered 5000+ bookings in a mere 6 days and across only 5 cities. We are humbled by this overwhelming response to the launch and would like to thank customers for the confidence they have reposed in the XUV500.” Chief Executive, Automotive Division, Mahindra & Mahindra, Rajesh Jejurikar, said.
Also see – Mahindra XUV500 gets whopping 6000 Bookings in just 2 days