We all know about the success of the Austrian sports bike maker’s first product in India- the ‘Duke 200’ when it hit the Indian market. You can see the Duke in almost every street of India. KTM is now planning to boost volumes through newer products.
KTM’s CEO Stefan Pierer has big plans for India. The Indian motorcycle market, in the high volume-mass market category, is a highly price sensitive one. To exploit this aspect of the Indian market, KTM’s Stefan Pierer plans to launch a cut price motorcycle that will feature a smaller displacement than the current 200cc engine capacity of the Duke 200. He has also hinted at an engine capacity of 180-190cc for the new cut price motorcycle.
Because of the new cut price KTM motorcycle, with its lower engine capacity, you can expect the new KTM motorcycle to have lower specs when compared to the Duke 200 in order to cut down costs.
KTM’s global CEO estimates that the brand has the potential of selling one lakh motorcycles a year in India over the next 3-4 years. For this to happen, the motorcycle should be priced less than 1 lakh rupees. The KTM 180-190cc motorcycle promised to be just that.
KTM’s Indian partner, Bajaj Auto, manufactures KTM motorcycles like the Duke 125 and the Duke 200, which is sold in India as well as exported to international markets. Bajaj Auto holds a 47% stake in the Austrian motorcycle maker, and will be responsible for KTM’s expansion in the country.
Checkout the picture of KTM Duke 390, below the jump.
Source – MoneyControl