Hyundai India on December 27, 2014 achieved the landmark of crossing five million fans on the popular social networking site, Facebook. The official page of Hyundai India was launched in year 2011 to directly engage with Indian customers, has managed to surpass this milestone within 3 years.
To celebrate the Hyundai Facebook page milestone on becoming the first auto brand to achieve 5 million fans, Hyundai India has announced an initiative on its official Facebook page which allows fans to meet Bollywood Superstar and Hyundai Brand ambassador Shah Rukh Khan. The application allows 5 million Hyundai fans on Facebook to give a virtual Hi-5 to SRK by uploading a Hi-5 Selfie on the tab. The top five fans with the leading conversations around it will get an opportunity to meet SRK at Hyundai’s next television commercial shoot.
Delighted and enthused by the response, Mr. Rakesh Srivastava- Sr. VP- Sales & Marketing HMIL commented –
“We at Hyundai take pride in being the fastest achievers of many milestones in the Indian car market. Hyundai is the fastest car manufacturer to roll out the 5 millionth car in the shortest timeframe. Hyundai in 2014 has also achieved the landmark of 5 million Facebook fans along with fastest domestic sales of over 4 lakh units while proudly servicing over 4.3 million Hyundai cars pan- India. Hyundai has consistently enhanced its product quality and processes to be titled amongst the Top 2 car brands on quality parameters Hyundai is also the only manufacturer to win 2 successive Indian Car of the Year (ICOTY) awards which symbolize Hyundai’s commitment to Indian customers by offering world class standards of quality products, technology and style. We affirm our commitment to the Indian market with the aim to be the most loved and caring brand in India.”
The growth rate of Hyundai India official Facebook page has almost doubled in the past few months, while the page score, which measures the quality of fan engagements, has been the highest in the digital space of any automobile manufacturer. Hyundai India has strong presence in the digital world through a range of social media marketing platforms such as Twitter, You Tube, Pinterest, Linkedin, Instagram and through blogs achieving milestones on every platform. Hyundai is a young and vibrant brand that strongly focuses on the digital marketing platforms to connect with the Indian youth and engage with customers directly.
Hyundai launched its first-ever corporate campaign focusing on India, ‘Life is Brilliant’ on 22nd November, 2014. The campaign designed to illustrate Hyundai Motor India’s aim of making customer’s lives happier has received an overwhelming response on the digital space garnering over 4 million views on YouTube in less than two weeks. The campaign has resulted in striking an emotional connect with Indian consumer and has created a buzz in the digital medium by trending and becoming the most watched YouTube viral film in the Hyundai portfolio in India. Through global and specially designed, Indian Brand Communication Strategy (IBCS), ‘Life is Brilliant’, HMIL ensures consistent and sustainable brand excitement for its robust product portfolio of its 10 strong brands that are leaders and trendsetters in their respective segments.
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