General Motors India earlier slated that the luxury range topping Cadillac marque will hit Indian shores come 2012. But now they stepped back from the launch of its Cadillac brand in the country. Instead GM India wants to focus on the Chevrolet brand to increase their growth rate in the Indian auto industry.
The logic is a bit confusing as even if GM India had planned to get Cadillac here, it would have been through the CBU route, involving little investment. The company has received tremendous response according to a survey conducted by them to gauge customer response for the Cadillac brand in the country.
When asked about their future car launches in the Indian auto industry, Mr Slym stated that they will be launching 5 new cars in 14 variants within the next 18 months in India. When asked whether Cadillac will be one of them, Mr Slym immediately replied in negative. Mr Slym also added that Cadillac did not feature in their near future plans for Indian car market.
“We have completed a survey on Cadillac and I must say it is having strong brand recognition. We want to focus on Chevrolet at the moment for which GM India had invested a fortune on building infrastructure like plants,” Karl Slym, president and MD, GM India, said.
Also see – Cadillac CTS-V Sedan will hit Indian shores by 2012