What if that 12/24 hour dot on Movado watches was replaced with a Ferrari logo? That’s exactly what Movado and Ferrari thought leading to the two signing a worldwide license agreement to produce iconic time pieces for the Italian brand.
Ferrari and Movado have both teamed up in a multiyear agreement to produce and market a collection of watches under the Ferrari and Scuderia brand names.
This collection of Ferrari fan watches will be priced up to €1,500 euros (approx US$2,000 or Rs 100,000) and will be sold globally.
“We are extremely pleased to announce this new agreement with Ferrari and believe this will prove to be a mutually rewarding venture for both companies,” said Efraim Grinberg, Chairman and Chief Executive Officer of Movado. “The Scuderia Ferrari watches collection will feature compelling, identifiable designs combined with the high quality craftsmanship that Movado Group is known for. The Ferrari Formula 1 cars and Ferrari Road cars will provide great inspiration to our design group. We look forward to collaborating with them to design an innovative collection and to satisfy the requests of Ferrari enthusiasts around the world.”
Also see – The limited edition Ferrari F430 Game Pad