General Motors knows how much competition is there in the Indian car bazaar and to keep up with the same, it has slashed the prices of its hatchback, Chevrolet Sail UVA by Rs.25000. this price slash is done to make the competition stronger with Maruti Swift, which is one of the favorites for an average car aspiring consumer. It hasn’t been long that Chevrolet Sail UVA came into the industry. In Nov 2012, the car was launched with a price tag of Rs. 4.44 lakh. after the chopping of the price, now you could take home your own Chevrolet Sail UVA just for Rs. 4.19 lakh, making it quite more viable than Swift.
This chopping of price will not only establish UVA Hatchback in the market, but also help the firm in augmenting the sales figures. If we take into account the sales figures of UVA for the month of Feb 2013, it turned out to be 560 units, while on the other hand, Maruti Swift caught up to 19534 units of sales last month. Therefore, it was quite obvious that GM India had to take some measures to keep Sail hatchback in the race.
The overall sales of General Motors India weren’t impressive in February 2013 as well. The car maker sold merely 7106 units as compared to 8901 units, which were sold in Feb 2012. For the next month also, one could not expect a rise in sales figures. The reason behind this is the increase in excise duty of SUVs, which would not only affect the sales of SUVs, but also create an impact on the sales of other models. Hopefully, the sluggish pace of market ends here and the sales figures rise for the firm quickly and rapidly.
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