Ashok Leyland, the flagship company of Hinduja group has announced the commercial launch of its first LCV Dost. The prices of the base variant and top variant of Dost are Rs.3.79 lakhs and Rs.4.39 lakhs(ex-showroom Chennai) respectively. The 1.25 tonner light commercial vehicles first unit was rolled out from Hosur plant in July this year.
Ashok Leyland Dost is powered by a specially-developed, 55 hp high-torque, 3-cylinder, turbo-charged Common Rail Diesel engine, the vehicle has a payload capacity of 1.25 Tonnes. Reflecting the growing expectations of the Indian LCV customer, the Ashok Leyland DOST will be available in 3 versions: a base version with manual steering, a mid version with power steering and a higher version which will have dual tone interiors, power steering and AC.
Ashok Leyland Dost will be available in both BS III and BS IV versions. Ashok Leyland will manufacture Dost at its manufacturing facility in Hosur, Tamil Nadu, which has a capacity to produce 1.5 lakh units per year.
The company has appointed 37 exclusive dealership networks for retailing the vehicle and planned to take it up to 60 dealerships by March 2012. Ashok Leyland has tied up with 10 financing companies for offering the product.
Dheeraj G Hinduja, Chairman, Ashok Leyland said, “The company started off as a car maker making Austin cars. Later it shifted focus to commercial vehicles. India is a growing competitive market in the light commercial vehicle industry and today’s launch of Dost is a testimony of Ashok Leyland’s expertise in the field.”
He said since the launch of their first product, they have come a long way and they will be expanding their range (in the light commercial vehicle segment) in the next two years.
Also see – Ashok Leyland “Dost” Unveiled