Ford India introduces ‘Swap Your Drive’ campaign
September 8, 2011
Ford India has introduced an advertising concept called ‘Swap your Drive’ to make the prospective consumers of Ford cars to actually ‘Feel the Difference’. The auto major is encouraging the customers to exchange their cars with the new Ford cars like Ford Figo hatchback, Ford Fiesta Classic sedan and the Ford Endeavour SUV for one week and accumulate …