Tata Vista is a good option in the B-category hatchbacks. It competes with some of the top models like Maruti Swift, Nissan Micra, Renault Pulse, Hyundai i20, Fiat Punto, Toyota Etios Liva and Volkswagen Polo. But Tata Motors choose to challenge Maruti Swift the second best seller in the Indian car market at present. This new programmed is called ‘Clearly Ahead’ campaign, in which the company claims the Vista is clearly ahead of the Maruti Swift.
Tata Motors as also set-up a brand new microsite which shows viewers the comparison between both the cars. The first difference mentioned in the website include the unmatched performance, as both the car share same Fiat 1.3-litre Multijet diesel engine the engine specifications remain the same. But in terms of mileage the Swift was ahead of the Vista by 0.6 kmpl.
The other comparisons shown in the website are unmatched space, unmatched interior, unmatched features, unmatched warranty and unmatched price where Tata Vista is a clear winner. Also the company rounded off the comparison with a pie chart detailing the online mentions of both the cars. Tata Vista enjoyed 42% positive mentions as compared to the 37% positive mentions of the Swift. The negative mentions of the Vista were also less than that of the Swift.