Tata Motors takes the retail experience to the next level ensuring best-in-class customer experience in sales, service and beyond
The company offers a hi-tech showroom with:
- Video walls where customers can configure their cars real time using tablet PC’s
- Luxurious customer lounge area with Wi-Fi connectivity
- Specially trained managers
- Branded accessories and lifestyle merchandising.
- Café corner
- Play area for children
Tata Motors today opened its new look, stylish, tech-savvy best-in-class flagship showroom, for superior customer experience. This new showroom is an enticing hub of first-in-class human-machine interface and contemporary styling.
The dealership was inaugurated by Mr. Ranjit Yadav, President, Passenger Vehicle Business Unit, Tata Motors.
The newly renovated showroom spans across 4,400 sq.ft. and the 100 sq.ft. plus exterior frontage now features a new identity signage as well. The new showroom comes with a luxurious, contemporary customer lounge area, Wi-Fi connectivity, a café, children’s play area, state-of-the-art video walls where customers can configure their cars real time using tablet PC’s, a revamped display area and a vibrant display area devoted for a range of accessories and lifestyle merchandising.
Speaking on the occasion, Mr. Ranjit Yadav said, “Customer centricity is the hallmark of Tata Motors. As desired by today’s Indian motorist, the showroom offers best-in-class service in a stylish and premium format to enhance the buying experience of our brands. This new look and feel will be extended to the rest of the network as well and will herald a slew of customer centric initiatives that we will unveil over the next 12-18 months. We are committed to anticipating and providing the best vehicles and experiences that excite our customers globally.”
Yadav did not reveal investments that would go into the upgradation but stated that significant investments have been made in the Tata Motors’ showroom in Central Mumbai. Tata Motors will continue to enhance customer experience ensuring world-class retail brand offering, best vehicle ownership experience. The company will have many more such showrooms in the next few weeks.
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