Skoda Auto to launch low-cost Superb at Rs. 17 lakh

Skoda Auto to launch low-cost flagship Superb at Rs. 17 lakh

Recently announcement made by Thomas Keuhl, Board Member of Skoda at the 8th anniversary celebrations of the popular NDTV Car & Bike Show, Skoda Auto is working on a cost-down variant of the Superb. Till date, the Superb is available in one trim only, across three engine options – 1.8 TSI petrol, 2.0 TDI diesel and 3.2 V6 petrol.

Czech automaker Skoda plans to launch a lower spec Superb, which will be priced a full 1.4 Lakh Rupees lower than the existing base 1.8 TSI engined petrol Superb. This model, which will retail for Rs. 17 lakhs (ex-showroom, Delhi), is expected to make the Superb, well, excuse us for the pun superb value for money.

The new Superb variant, to be called Elegance will be launched in December 2011. To reduce the price, Skoda will be removing some features from the car such as 6-airbags and dual zone climate control. Even with the removal of features, The USP of the Superb has always been the rear seat experience and that will remain its selling point.

Even so, the Accord might have tough times ahead as the base petrol 1.8 TSI Superb with the manual transmission has enough style, space and performance to give the Accord a serious run for the money unless Honda comes up with the so called “increased localization” or perhaps a diesel heart for the Accord.
 
Also see – Spied – 2012 Skoda Superb sedan in Europe