Rolls-Royce replaced its 108 years RR logo for the first time for 2012 London Olympics


Special Rolls-Royce Phantom Series II Drophead Coupes

A trio of special Rolls-Royce Phantom Series II Drophead Coupes marked the closing of the 2012 London Olympics on Sunday night. These luxury cars were affixed with new badges for the first time in the company’s 108‑year history. The new badges, designed by the Rolls-Royce Bespoke Design Team, replaced the R-R for the first time since the company started in 1904.

“I am delighted that Rolls-Royce Motor Cars was invited to take part in celebrating the success of the Games and it is appropriate that we should recognise this occasion with a fitting tribute,” said Torsten Müller-Otvos, Chief Executive. “These unique cars were hand built at the Home of Rolls‑Royce at Goodwood by our dedicated and passionate workforce and the whole team can take great pride in their part in making history for our company.”

The special models received an “English White” exterior paint treatment. And on the inside, the steering wheel includes a traditional laurel wreath and torch, and the wheel centres feature the words ‘London 2012’ surrounded by the Olympic motto, “Citius, Altius, Fortius.” The Latin words mean “faster, higher, stronger.”
 
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Also see BMW Art Cars on exhibit at 2012 London Olympics

BMW’s Olympic Pavilion dazzles at London’s Olympic Park

 

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