India is a crucial market for Honda since it contributes to a huge share in the growth of Honda, this is well proved by the launch of diesel powered Amaze. Recently in an interview with the team of Cardekho.com, Mr. Hironori Kanayama, CEO, Honda Cars India, said, “Honda Amaze is a very strategic model for our business because with this model we are not only entering into a new segment of compact sedans but this was our first diesel offering from Honda in the Indian market.
India has been the lead country for Amaze development and we referred to the extensive surveys and researches undertaken by Honda which not only included various customer profiles, but also competitor models available in India. Our study showed that Indian customer cares the most about the following aspects of the car
* Fuel efficiency
* Interior space
Thus, the car has been developed on the grand concept of “Smart Micro Limousine”. Here, Smart stands for the styling with owner’s pride. Micro stands for agile driving performance with best mileage due to its compact size, while Limousine represents the spacious rear cabin and trunk.”
Mr. Kanayama also added, that looking at the overwhelming response of customers, Honda has recently announced an investment of 2500 crores and is also setting up a new assembly line in Tapukara, which will increase the production capacity to 2.4 lakh cars annually, which is twice of the current capacity. Honda plans to launch 5 new models in the next three years and is looking at a 50% growth in coming years with its i-DTEC engine in the upcoming products. Honda is also planning to add 12 more dealers and add 5 more cities in the dealer map to increase its reach to the customers.
Although when asked about the utility segment, Mr. Kanayama, refused of any plans as of yet, similarly also said no plans to introduce Brio in diesel version and new Civic too. Further added saying, Honda is not planning to launch B-segment hatch’s anytime soon.
Source – CarDekho.com
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