BA readers already we told you a couple of months back, that Hero minus Honda, left no stone unturned when it launched its new name ‘Hero MotoCorp’ and logo at the O2 Arena in London. Well, the company has unveiled its new brand identity in London today, along with the new150cc dirk bike for India which was caught testing a few days back.
Starting its life fresh without its Japanese partner Honda on starry night with the likes of Shahrukh Khan, Ranbir Kapoor and Anushka Sharma making their presence felt. From the sporting world, greats like Boris Becker and David Coulthard were there. Irfan Pathan represented the Indian sporting fraternity. Artists Akon and Mariah Carrey provided the international glamour.
The new logo for Hero Motocorp has the word Hero with a capital H, and rest of the letters in lowercase. The brand identity adorns red and black colours over a white background. The logo also comprises of a triangle, a parallelogram and a trapezoid as its part which together form the ‘H’ representing Hero in 3D.
Previously we conducted a poll of who will be Hero MotoCorp’s brand ambassador? Our readers hardly said yes to Ranbir Kapoor, Instead more were hoping Hirthik Roshan to be the brand ambassador. Now Hero MotoCorp has officially claimed Ranbir Kapoor as the new brand ambassador, while AR Rahman has composed a new brand anthem for the brand.
Hero MotoCorp also announced two new products, the Hero MotoCorp Impulse, which is a dual purpose motorcycle and the Maestro, which is an ungeared scooter, for the Indian market, scheduled to launch later this year. Irfan and Ranbir have been roped in as brand ambassadors for these two products.
The Hero MotoCorp Maestro scooter will feature a 109cc four stroke engine, which most probably is the same unit that powers the Honda Activa and the Honda Aviator given that it produces 8 Bhp of peak power and 9 Nm of peak torque. The Hero MotoCorp Impulse Dual Purpose motorcycle’s four stroke engine displaces 150cc, leading us to strongly suspect that it is nothing but a rebadged Honda NXR150 BROS which Honda sells in the Brazilian market.
HMC is also looking to create a world class R&D centre to free themselves of the Honda baggage. “In five years we will have a world class R&D centre. No baggage to deal with,” said the CEO Pawan Munjal. He further said that HMC will tie up with a European firm soon, despite having a license agreement with Honda till 2014. He also informed that the company would continue to sell its existing Hero Honda products.
The company targets 45000 crore in sales in five years as well as sales of 1 crore units annually with 10 % of these sales are expected to be exports. Hero is also gearing up for a major expansion plan, with a new components plant in Rajasthan, followed by a plant in South India. This will be followed by another plant dedicated to the export market in Gujarat.
Also see – Hero MotoCorp 110 cc scooter ‘Maestro’ Specifications, Images & Price
More pictures of Hero MotoCorp Impulse & Maestro -
Source & Image credit – Overdrive.in