Chevrolet India have a wide range of exhibits at the show, and in this post we throw light on two all-new models that are very important to the mass-market ambitions of Chevrolet.
Chevrolet Beat Activ
General Motors India took the opportunity to showcase a fun and spirited soft-roader concept based on the same platform called the Chevrolet Beat Activ. The concept explores exciting new opportunities in the market for a youthful car designed to stand out in a crowd.
The company also revealed more details of its transformation strategy for India by announcing the 2017 launch of an all-new four-door notchback, the Chevrolet Essentia, at the event.
The Essentia headlines Chevrolet’s aggressive plan to increase its presence on Indian roads by tackling the fiercely competitive A-segment head-on with an exciting new car that recognizes the need for a traditional but richly appointed notchback.
Based on the popular and proven Beat platform, the Essentia and Beat Activ were specifically designed, to suit the tastes and needs of the discerning Indian consumer while also ensuring strong global appeal, at the GM Korea Design Studio.
The two show cars build on the carmaker’s earlier promise to launch a new MPV, the Chevrolet Spin, in 2017. The Essentia and Spin will mark the next wave of exciting new Chevrolet products that will be introduced to the Indian market over five years.
To read more on Chevrolet Beat, Click here