The Hinduja Group flagship, Ashok Leyland today launched the Stile, a stylish Multi-Purpose Vehicle (MPV) based on a contemporary, award-winning vehicle platform. The Company’s brand ambassador, Mahendra Singh Dhoni, unveiled the ‘Stile’ at a press conference held in New Delhi, today. The Stile will follow the highly successful DOST as the second product offering from Ashok Leyland’s fast-growing Light Vehicle business and was developed by the Ashok Leyland–Nissan Motor Company Joint Venture. The Ashok Leyland Stile will roll out from Nissan’s manufacturing plant at Oragadam, near Chennai.
In an economic environment where cost of fuel is of significant concern, the Stile MPV will offer the Indian customer best-in-class fuel efficiency of 19.5 kmpl (as certified by ARAI) as well as global levels of performance and comfort. It comes powered by an advanced globally acclaimed Common Rail diesel engine, which is tuned for excellent driveability and low NVH (Noise, Vibration, Harshness). The Stile will address various applications like 7-8 seater people transport in the urban and rural areas, hotel shuttles, taxi services, ambulances, panel vans, courier services, inter-city and intra-city travel.
The Stile was designed to represent modern global styling trends. The monocoque body construction makes for lower weight; while for passengers it translates into car-like comfort, excellent ride quality and greater safety. The interiors are well-appointed with superior ergonomics. The low floor feature makes for easy entry and exit, while sliding doors on both sides allow for easy access in tight parking spaces. As of now, the Stile will be available in Diesel, with a wide choice of seating options of 2 and 3 rows (7 and 8 seats) with maximum interior space for occupants and their luggage. It comes with end-user friendly features like dual rear A/C vents for effective air-conditioning at the rear.
There is only a diesel option for now but a CNG/petrol variant will follow soon. The Stile has been launched in three variants, namely LE, LS & LX, and gets five paint shade options like white, silver, grey, red & black. The product comes with 2 years or 50,000 kms warranty and will be competitively priced, starting at Rs. 7.49 lakhs (ex-showroom, Delhi). The Ashok Leyland Stile MPV will be sold through the 130 modern Ashok Leyland LCV outlets across the country.
Speaking at the launch occasion, Dr. V Sumantran, Vice Chairman, Ashok Leyland, said –
“We are extremely delighted to launch the second product from the Ashok Leyland Nissan JV, which we believe, will change the dynamics of Indian MPVs. With Stile, our mission was clear – to deliver to the Indian customer, a contemporary MPV with lots of space, contemporary styling, comfort features and most of all, class-leading fuel efficiency. Stile is developed on a trusted and reliable vehicle platform that reflects our continued focus on offering Japanese Technology and Quality at Indian Cost. With the Stile also in our portfolio, we are now better positioned to cater to a wider customer base and range of transportation needs.”
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